The whole concept of advertising has changed in last three decades. India has witnessed a great transformation in terms of its economic, social and cultural advancement. The credit of this transformation can be attributed to a great extent to communication systems and media. The role of media whether print or electronic has increas......

            Advertising is influencing the mind of buyers and users to use a particular brand.             The more a brand is advertised, the more popular and familiar it is perceived to be. Popularity is like a magnet. Advertising can enhance its power to attract. We, as consumers, some......

            The present book Advertising Marketing and Sales Management takes into consideration the different academic aspects for undergraduate and post-graduate students studying marketing and sales management in universities and management institutes.             Marketing management......

            Communication and mass media are interelated as without a suitable medium there can be no communication. The art of communication needs more and varied means of communication in case of mass communication. Whereas verbal communication and print media are older means of mass communication, the technological development has give impr......

            Historians appropriately have recorded the nineteenth century as the age of that remarkable political, economic, and social transformation known as the industrial Revolution. Even more appropriately, the most significant development of twentieth century—and the one likely to leave the most compelling impression on modern soci......

            Present book Handbook of Media and Communication covers latest information, concepts, methods, approaches and techniques related to various dimensions of communication, media and information management.             The media of mass communication have long played a fundamental......