The basic plan of the book is to summarize communication theory and then to relate theory to applications in business. The coverage of business communication application includes correspondence, report writing, and oral communication and builds from the theory presented. At the appropriate places, the theory is related to specific ......

The book provides the basic framework for those opting for a career of specialisation as production manager is confronted with the task of analysing and forecasting the production needs, managing production activities, planning production requirements, making strategic production decisions etc. For the study of these problems a reference to the book should prove of immense benefits. The book discu......

The present book Advertising Marketing and Sales Management takes into consideration the different academic aspects for undergraduate and post-graduate students studying marketing and sales management in universities and management institutes. Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and commun......

            The whole concept of advertising has changed in last three decades. India has witnessed a great transformation in terms of its economic, social and cultural advancement. The credit of this transformation can be attributed to a great extent to communication systems and media. The role of media whether print or electronic has increas......

            Advertising is influencing the mind of buyers and users to use a particular brand.             The more a brand is advertised, the more popular and familiar it is perceived to be. Popularity is like a magnet. Advertising can enhance its power to attract. We, as consumers, some......

            The present book Business Environment makes an elaborate presentment of various aspects of economic activities like internal and foreign trade systems, structure, planning, public enterprises, government control, financial and social institutions, social groups and responsibilities, foreign invest and patent laws influencing busine......